A modern interpretation of products can absolutely combine the advantages of collective life insurance with contemporary actuarial expertise.
The goal is to maximise returns with a defined level of security and liquidity.
Security without conventional guarantees is a challenge in terms of marketing and psychology.
In this context, insurers should keep in mind the fact that the requirements of the customer have changed in this digital world and impress the customer with personalised products, 24/7 services and a seamless customer experience.
One thing is absolutely indispensable: life insurers need a modern, powerful IT architecture that meets the requirements of digitisation and modern customer communication in order to develop new solutions and create new products.
An IT platform must ensure that a product concept can be made ready for the market at short notice.